Widget form submit conversion tracking with Google Tag Manager
You can track widget form submits easily with Google Tag Manager custom events, in this article we will show you how!
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In this article we will walk through how to catch Trustmary widget form submits with Google Tag Manager. This allows you to track these conversions in many different channels, including:
- Google analytics
- Facebook ads
- Linkedin ads
- Twitter ads
How the conversion tracking works for widget form submits
On each form submit we send a datalayer push custom event with the name:
trustmary.FORM_SUBMIT
The datalayer push also contains the widget_id as a value which enables you to track different forms separately if you like.
Below is an example of the data layer values after the event:
How to create the conversion tracking with Google Tag Manager
- Navigate to Google Tag Manager
- Create a trigger
- Under Other choose "Custom event"
- Event name: trustmary.FORM_SUBMIT
- Name the trigger and save it
- Create desired tag to drive the conversion data to channel of your choice, for example Google Analytics
Separating different widget form submits:
If you want to separate different widget forms with widget_id:
- Create new data layer variable with name: widget_id
- Create a new trigger
- Choose "Custom event"
- Event name: trustmary.FORM_SUBMIT
- Choose "Some Custom Events"
- Under: "Fire this trigger when an Event occurs and all of these conditions are true" choose the datalayer variable you just created
- Choose equals
- And write the widget_id you want to track separately
- Save the trigger
- Create desired tag to drive the conversion data to channel of your choice, for example Google Analytics
How to find widget id?
- Go to Widgets at app.trustmary.com
- Choose the widget you want to find the id for
- In editor view, check the page path from the URL (for example: https://app.trustmary.com/widget/HZsl_qeHbf). The id found after /widget/ is the widget id, for example in the case: HZsl_qeHbf