What Schema.org markup and how does it work?

Schema.org markup (structured data) is a great way to stand out in SERPs, and the Schema.org markup feature in our review widgets is built exactly for that purpose. This is content that search engines (such as Google's) highlight next to the actual link to a web page in the search results.

Trustmary widgets' SEO optimization adds Review schema to the page the widget is added on, thus allowing search engines to also show your website reviews on the results.

You can see an example of this below in a Google search:


The feature is on by default in all of our widgets, and will start doing SEO optimization for you the instant you install a Trustmary Widget. Though you can turn it on or off the SEO optimization for your Review Widget in the widget editor under Reviews Schema.org markup.


You can test after embeding the widget on your site if the review schema is working with Google Rich Result test.

Note: The star rating being displayed is ultimately up to the search proider's algorithm, so it might take time to show up, or they won't be displayed at all. Usually, the star rating is displayed after a while, as long as the site has enough traffic.

Updated on: 13/05/2025