Conversions are closely associated to Popups, and you will need a popup to use some of the functionalities of conversions, such as A/B testing. For more information on these topics, take a look at our Popups & notifications article collection.


About conversions

Conversions are an useful tool in tracking the impact of your testimonials on your site's visitors. With conversions you can see for example which visitors turn into customers by setting up the conversion to track your order confirmation page.

Creating a conversion

Start by navigating to the Conversions from Trustmary's dashboard.

In the conversions section, click Create conversion in the top right corner of the screen to start setting up your conversion.

In the conversion creation window, name your conversion to tell it apart from others. Next you're given a few conversion type options from which to choose. The options are; URL, form submit (path), form submit (querySelector), and Data layer push.

For the sake of this tutorial and because of its ease of use, we'll use URL as the conversion type.

After you've selected the type of conversion you would like to use, a URL path needs to be defined. A URL path is the address of your website and its specific sub-page which you would like to track with your conversion. This can be for example the "thank you" or "order confirmed" page of your online store, onto which customers are directed after checkout. Here are a couple of examples:

mywebstore.com/shop/thank-you

yourdomain.com/orderconfirmed

example.com/checkout/order-received/

Additonally, the wildcard *-character works with conversions as it does with popups. When using the wildcard, everything after the character is counted in. For example, if your conversion path would only contain the wildcard, everything within your domain would be included. See the box below for examples on how the wildcard works.

Path with wildcard: 
example.com/*

Included URL's:
example.com/checkout/order-received/
example.com/info
example.com/category/offers/product1

In the last text field you can define a value for the conversion. This value is usually the value of average sales in your store.

Now just click Create new and your new conversion is good to go!

To view the data your conversion has gathered, click the arrow icon on the right in the conversions section. Note that it may take a while for the data to show in here, as it updates every 24 hours.

In addition to tracking your conversion rates and approximate estimates of value, this data can for example be used for A/B testing.

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