To use some of the integrations detailed in this article, you will need a Zapier account. For sign up and log in, visit If you have questions regarding Zapier itself, please consult the Zapier help documentation page.

If you're installing popups, you will also need a Google Tag Manager and Google Analytics accounts, which can be created and accessed from and respectively. If you have questions regarding Google Tag Manager or Google Analytics, please consult the Google Support page.

Embedding testimonials and surveys to your BigCommerce site

Embedding testimonials or surveys from Trustmary to BigCommerce is quite simple. The embed can be installed from a visual interface, without any prior knowledge of code. All you need to do is drag & drop the HTML element onto your site and paste the embed code into the text box. For a more detailed guide on the topic, please see our article about embeds in BigCommerce.

Installing popups

Installing Google Tag Manager on BigCommerce

Google Tag Manager can be installed onto BigCommerce by first getting the container code snippets from Tag Manager and adding the code to your website in BigCommerce. For a more extensive guide on the installation, please refer to BigCommerce's help article on the subject.

Installing popups with Google Tag Manager

We recommend using Google Tag Manager to install the Trustmary popup script, as this helps ensure the popup is always shown to visitors. For more information on the installation process, check out our installation guide.

Zapier integrations

In this guide, we will be taking a look at integrating BigCommerce and Trustmary via Zapier. Before you start creating integrations with Zapier, we recommend you take a look at our general Zapier integration guide to learn how the basic process of integrating your apps works with Zapier.

Trigger events (from BigCommerce to Trustmary)

Having BigCommerce as the trigger in Zapier enables you to transfer data from BigCommerce to Trustmary. When using BigCommerce as the trigger in Zapier, you will have access to trigger events that can be used to launch the set functions. These trigger events are New Customer and New Order.

Action events (from Trustmary to BigCommerce)

Having BigCommerce as the action in Zapier enables you to transfer data from Trustmary to BigCommerce. When using BigCommerce as the action in Zapier, you will have access to action events that can be set for the app to perform when triggered. These action events are Create Coupon, Create Customer, and Create Customer Address

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