To use some of the integrations detailed in this article, you will need a Zapier account. For sign up and log in, visit Zapier.com. If you have questions regarding Zapier itself, please consult the Zapier help documentation page.

If you're installing popups, you will also need a Google Tag Manager and Google Analytics accounts, which can be created and accessed from Tagmanager.google.com and analytics.google.com respectively. If you have questions regarding Google Tag Manager or Google Analytics, please consult the Google Support page.

Installing Google Tag Manager onto Magento can be done in three steps: first configuring your Google Analytics account, secondly your Google Tag Manager account and thirdly your Magento store. For a more extensive guide on the installation process, please refer to Magento's help article.

We recommend using Google Tag Manager to install the Trustmary popup script, as this helps ensure the popup is always shown to visitors. For more information on the installation process, check out our installation guide.

In this section, we will be taking a look at integrating Magento and Trustmary via Zapier. Before you start creating integrations with Zapier, we recommend you take a look at our general Zapier integration guide to learn how the basic process of integrating your apps works with Zapier.

Having Magento as the trigger in Zapier enables you to transfer data from Magento to Trustmary. When using Magento as the trigger in Zapier, you will have access to several trigger events that can be used to launch the set functions. The trigger events include for example, New Product, New Customer and New Sales Order Invoice. The full list of the triggers can be found below.

Having Magento as the action in Zapier enables you to transfer data from Trustmary to Magento. When using Magento as the action in Zapier, you will have access to several action events that can be set for the app to perform when triggered. The action events include for example, Create Customer, Create Invoice and Create Product. The full list of the actions can be found below.