To use some of the integrations detailed in this article, you will need a Zapier account. For sign up and log in, visit If you have questions regarding Zapier itself, please consult the Zapier help documentation page.

If you're installing popups, you might also need a Google Tag Manager and Google Analytics accounts, which can be created and accessed from and respectively. If you have questions regarding Google Tag Manager or Google Analytics, please consult the Google Support page.

Embedding testimonials and surveys to your WordPress site

The basic procedure of embedding Trustmary's functions into WordPress consists of copying the embed code from the Embeds section or the survey in question in the Trustmary app and inserting it into the desired place on your WordPress website.

The more specific procedure differs to some degree depending on which theme and page builder you are using. Instructions on how the embedding process works on the most popular WordPress themes can be found in the list below.

Installing Popups

Installing Google Tag Manager on WordPress

Google Tag Manager can be installed to your WordPress site by first setting up Tag Manager and getting your container code and then installing the code to your site through the WordPress app. A more extensive walkthrough of the process can be found in this article.

Installing popups with Google Tag Manager (or directly)

We recommend using Google Tag Manager to install the Trustmary popup script, as this helps ensure the popup is always shown to visitors. For more information on the installation process, check out our installation guide.

The popups can also be installed manually to WordPress. Instructions for this can be found here.

Zapier integrations

In this guide, we will be taking a look at integrating WordPress and Trustmary via Zapier. Before you start creating integrations with Zapier, we recommend you take a look at our general Zapier integration guide to learn how the basic process of integrating your apps works with Zapier.

Trigger events (from WordPress to Trustmary)

Having WordPress as the trigger in Zapier enables you to transfer data from WordPress to Trustmary. When using WordPress as the trigger in Zapier, you will have access to several trigger events that can be used to launch the set functions. The trigger events include for example, New Comment, New Media and New Post. The full list of the triggers can be found below.

Action events (from Trustmary to WordPress)

Having WordPress as the action in Zapier enables you to transfer data from Trustmary to WordPress. When using WordPress as the action in Zapier, you will have access to several action events that can be set for the app to perform when triggered. The action events include for example, Create Post, Upload Media and Find Post. The full list of the actions can be found below.

Did this answer your question?