> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.trustmary.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Google Ads integration with Trustmary

Learn how to integrate Trustmary and Google Ads by using Zapier.

> To use this type of integration, you will need a **Zapier account**. For sign up and log in, visit [Zapier.com](https://zapier.com/). If you have questions regarding Zapier itself, please consult the [Zapier help](https://zapier.com/help) documentation page.

About Zapier integrations

In this guide, we will be taking a look at integrating Google Ads and Trustmary via Zapier. Before you start creating integrations with Zapier, we recommend you take a look at our general [Zapier integration guide](https://trustmary.tawk.help/article/introduction-to-zapier-integrations) to learn how the basic process of integrating your apps works with Zapier.

Trigger events (from Google Ads to Trustmary)

Having Google Ads as the **trigger** in Zapier enables you to transfer data from Google Ads to Trustmary. When using Google Ads as the trigger in Zapier, you will have access to **trigger events** that can be used to launch the set functions. The full list of triggers can be found below.

![](https://storage.crisp.chat/users/helpdesk/website/b916af451498280/d59eeacb-abf4-4e3e-af03-785c51_12qf2d6.png)

Action events (from Trustmary to Google Ads)

Having Google Ads as the **action** in Zapier enables you to transfer data from Trustmary to Google Ads. When using Google Ads as the action in Zapier, you will have access to several **action events** that can be set for the app to perform when triggered. The action events include for example **Create Custoer List**, **Add Contact to Customer List With Email**, and several different **Searches**. The full list of actions can be found below.

![](https://storage.crisp.chat/users/helpdesk/website/6e0ab21ff3171800/0d063acc-f820-498e-807a-fc4b2b_1p383z6.png)